Hansel Marček. 2025 | Lead Designer « Multimedia Professional «

About

Drone footage, music and editing by Hansel Marcek

Resume

Hansel is a multidisciplinary designer with 20+ years of experience turning ideas into engaging digital experiences and print materials. As a Lead Designer, he collaborates closely with stakeholders and leadership to create impactful, effective designs—driven by strategy, storytelling, and his distinct visual style. With a strong foundation in compelling graphic design, Hansel now brings that experience into the broader world of multimedia, creating seamless and engaging user experiences that connect and interact.

Summary

TOP SKILLS

Adobe Creative Suite
Graphic & Web Design
User Experience Design
Figma proficient
Creative Direction
Illustrations
Open Communication
Creating Brand Awareness
Video Editing

Education

Creative Director Certification

May 2023 - Aug 2023

Miami Ad School - Toronto, CAN

This 10-week online course gives you the skills and case studies you need to lead creative teams of all sizes. In this program, you’ll learn to be a well-rounded creative director, in part by learning directly from those who’ve gone before. miamiadschool.com

UX Specialist (CXS™) Certification

Jan 2015 - May 2015

Akendi Inc. - Toronto, CAN

A UX Specialist is a certified UX Designer & UX Researcher. Akendi brings innovation, strategy, research, design, testing and building together under one roof. The Akendi team combines deep user insights with inspired interaction and creative service design to create web, software, and mobile apps that are easy to use and emotionally engaging. www.akendi.com

Project Management Certification

Jan 2010 - May 2010

University of Toronto - Toronto, CAN

This certificate provides a comprehensive overview of project management and prepares you to manage large- and small-scale projects. You'll learn the hard skills of cost, time, quality and risk management and the "people skills" you need for long-term success. The content is consistent with the Project Management Body of Knowledge (PMBOK®) Guide and will bring you one step closer to the coveted PMP® designation. learn.utoronto.ca

DIGITAL MEDIA (POST GRAD)

Sept 2002 - June 2003

George Brown College - Toronto, CAN

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project. www.georgebrown.ca

GRAPHIC DESIGN DIPLOMA (3yr)

Sept 1999 - June 2002

George Brown College - Toronto, CAN

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design. www.georgebrown.ca

Professional Experience

Lead Designer, Creative Operations

November 2023 - Present

GUERILLA PRINTING (Full-time, Hybrid Toronto)

Lead all aspects of design across graphic, web, UI/UX, and branding
Maintain brand consistency and visual integrity across all client materials
Transform print requests into comprehensive digital campaigns, ensuring all digital platforms are being used and branded accordingly
Lead two internal designers to develop and manage cohesive design concepts
Strategic guidance on best practices for transitioning between digital and print
Develop multi-purpose designs that function effectively across both print and digital platforms

Lead Designer (Graphic, Web, UX/UI, Visual, Brand & Product)

Oct. 2022 - Oct. 2023

RANK MEDIA AGENCY - Remote (Full-time Contract)

Graphic, Web, UI/UX, Brand, Visual and Product focused designs in fast paced digital agency
Managed 3 designers internal, plus overseas team on complex digital products with budget in mind
Proficient at Client & Stakeholder management
Create Human-centered designs that produce overall user interactions
Work directly with Content Director to create complex site maps, journey maps, user flows and wireframes from concept to production
Conduct user research & focus groups where necessary pending on client needs

Feb. 2021 - Oct. 2022

HAWK MEDIA AGENCY - Remote (Full-time Contract)

High volume fast paced B2B digital agency
Managed 2-3 designers through complex digital products
Design Hi & Lo Fi web pages from concept to production
Proficient at Client & Stakeholder management
Present weekly progression to client and internal teams
Create Human-centered designs that produce overall user interactions
Work directly with Content Director to create complex site maps, journey maps, user flows and wireframes
Conduct user research and focus groups

Apr 2018 - Sept 2020

AVISO WEALTH INC - Toronto, CAN (Permanent FT)
(NEI Investments merged to form Aviso Wealth Inc.)

Managed Mutual Fund campaigns, using UX methods, from concept to production while meeting with internal stakeholders
Product Designer for Digital and Print campaigns
Interacted with Marketing, Sales and Product Managers
Designed for AODA compliance, WCAG 2.0 Level AA Standards
Managed Front End website initiatives using HTML, CSS & PHP & CMS
Conduct user research where necessary pending on product launch
Meeting scope deadlines and Stakeholder management
Create Design systems

Oct 2015 - Apr 2018

NEI INVESTMENTS - Toronto, CAN (Permanent FT)

Graphic & Web design for both digital and print projects
Designed for AODA compliance, WCAG 2.0 Level AA Standards
Managed Front End website initiatives using HTML, CSS & PHP & CMS
Interacted with Marketing, Sales and Product Managers
Conduct user research where necessary pending on product launch
Meeting scope deadlines and Stakeholder Management
Designing UI elements

Intermediate Graphic Designer • Webmaster

Oct 2010 - Oct 2014

LA CAPITAL FINANCIAL SERVICES - Mississauga, CAN (Permanent FT)

Created Micro websites for sales campaigns, resposnive, using UX methods & techniques
Designed, maintained and updated an online Portal, all digital campaigns, E-mail marketing
Designed yearly campaigns, concept to design to print
Agile environment
Created Design systems

User Interface Designer

Oct 2009 - Oct 2010

VIRGIN GAMING (E-Sports) - Toronto, CAN (1 yr contract)

Hired to design user interfaces for online Esports gaming launch
Main focus was on sports game like FIFA & MADDEN 2010 launch
Managed up to 5 interface designs at a given time under tight deadlines
Worked directly with developers to ensure great user expierence
Created Design systems and UI elements

MARKETING Graphic Designer

Sept 2007 - Sept 2009

DIAMOND PR & MARKETING - Marbella, SPAIN
(1 yr contract) then spent another year freelancing

Hired to design user interfaces for online Esports gaming launch
Main focus was on sports game like FIFA & MADDEN 2010 launch
2-3 interface designs at a given time under tight deadlines
Worked directly with developers to ensure great user expierence

Web Design Manager

2006 - 2007

VERMONT CASTINGS - Mississauga, CAN (Permanent FT)

Hired to manage, design and maintain a customer service website
Meeting scope deadlines and Stakeholder Management
Managed a third party media group, merchant account and internal programmer
Created self help videos to lower call volume in the call center

Melanie

Manager of Digital and Content

Working with Hansel was an absolute pleasure. His teamwork and dedication kept momentum going when we were working on team projects and approaching deadlines. His creativity with Adobe programs in Indesign, illustrator, photoshop and more is thoroughly impressive as he brings new and inspiring ideas to the table when needed and always goes above and beyond. He clearly has a strong passion for design and creation, I highly recommend working with Hans!

Mike

Environmentally Responsible Print Consultant

Hans is an experienced Web designer who I have had the pleasure to work with over several years on complex large projects involving both graphic design, print execution, mailing and distribution. He is well versed in successfully managing projects with multiple faucets to completion.

Sanj

Digital Strategist

I have known Hansel for over 20+ years as a friend and as a client as well. Hansel was one of my go to folks due to his expertise in design in all aspects from UX, to brand to print and digital design. His eye for detail and bringing new concepts to the table was well received, and I would definitely work with him again. Best of luck with all of your future endeavors brother!

Darwin

Owner of Print

Hansel is very professional and highly creative. He is very good at meeting deadlines and communicating promptly. I highly recommend his services as a web or graphic designer.

Claudio

Senior Marketing Manager, Aviso Wealth

Hans is a very versatile and capable graphicand web designer. I have had the pleasure of working with him in a corporate setting for many years across multiple design projects. He is a true professional who is able to produce high-quality work in a timely manner. Hans has a strong ability to take raw ideas and move them quickly into a creative direction that is relatable, visually appealing and on-brand. He is very adept across all design platforms and is always thinking about new creative solutions to help any business move forward with their marketing.

My Portfolio

Alot of my projects that I am not able to put in my portfolio are under an Non-Disclosure Agreement (NDA). Contact me, and let's have a chat. If you have any questions after reading the descriptions of each project, please feel free to ask. Let's chat!